Help Hong Kong companies maximise opportunities created by the reshaping of the global economy

The financial crisis in 2008 and the global downturn in 2009 have changed the international business landscape, resulting in a rebalancing of the global economy. We are witnessing a gradual shift of the economic gravity from the west to the east, with the mainland contributing to the bulk of this shift. Consumers in developed markets are expected to remain conservative while Asian and mainland consumer sentiments will fare better due to resilient employment, wage growth and government policies to stimulate domestic consumption.

HKTDC will promote Hong Kong’s unique strengths as a bridge to engage developed economies to use our services to tap into the mainland and Asian markets. Taking advantage of the Framework Agreement on Hong Kong / Guangdong Co-operation, we will intensify our efforts to promote Hong Kong’s service sectors on the mainland, while continuing to assist Hong Kong companies develop the mainland domestic market. Capitalising on mainland enterprises' outward investment trend, we will promote Hong Kong’s capabilities in facilitating merger and acquisition deals in overseas markets.

Key strategies and major new initiatives

Showcase Hong Kong’s unique strengths as a bridge between the West and the East

	Collaborate with the US Commercial Service to organise roadshows and outreach programmes in the US to promote the Pacific Bridge Initiative and familiarise US companies with the advantages of using Hong Kong platform
	Organise seminars in Hong Kong to promote opportunities offered by the Pacific Bridge Initiative to local companies
	Create a special Pacific Bridge Initiative portal with a dedicated landing page at hktdc.com
	Offer a wide range of tailor-made activities for US companies combining HKTDC’s publications, online platform, business matching service and exhibitions as a total solution in exploring the Asian markets
	Organise a series of signature promotions coinciding with the Hong Kong Dinner in London in September 2011 to raise Hong Kong’s profile in Europe and to connect Hong Kong service providers with their European counterparts and potential customers
	Launch signature roadshows to Italy, France, the Nordics, etc. to enhance Hong Kong’s image as a business platform

Leverage opportunities for Hong Kong companies in the mainland consumer market

	Organise Style Hong Kong Expo in selected mainland cities, including Chengdu, Harbin / Dalian to enhance consumer awareness of Hong Kong products
	Turn our Hong Kong Consumer Product Expo in Guangzhou into an annual anchor event to promote Hong Kong brands and lifestyle products on the mainland
	Organise a Style Hong Kong Show in Beijing to coincide with the Beijing-Hong Kong Economic Co-operation Symposium to promote Hong Kong’s creativity, lifestyle and innovation
	Use the online Design Gallery to complement the physical shop in Beijing to promote Hong Kong’s lifestyle products to mainland consumers

Help Hong Kong service companies to target mainland’s urbanisation process

	Stage signature events in first-tier mainland cities to showcase Hong Kong’s excellence in services. The first promotion is scheduled for May 2011 in Guangzhou to promote the creative industries
	Organise targeted trade missions to second-tier cities on the mainland, covering sectors such as infrastructure and real estate services, management consulting and professional services, to explore market opportunities arising from the mainland’s rapid urbanisation
	Introduce a new section of selected Hong Kong service sectors on hktdc.com to facilitate overseas companies to identify and partner with Hong Kong service providers to develop the mainland market

Capitalise on mainland enterprises' outward investment needs

	Enrich HKTDC’s outreach promotion message in our promotional materials with a new emphasis on Hong Kong’s capabilities in facilitating cross border investments and M&A deals
	Organise sector specific missions visiting overseas markets to connect overseas sellers with Hong Kong service providers and mainland investors from coastal regions such as YRD, Guangdong and Fujian
	Organise seminars to help promulgate Hong Kong’s professional know-how on cross-border acquisitions in the mainland

Maximise opportunities for Hong Kong companies in robust emerging economies

	Organise a business mission to Vietnam to promote Hong Kong products and brands
	Organise a Lifestyle Expo in Poland and Indonesia
	Organise business missions to border trade cities such as Urumqi, Harbin and Heihe to help Hong Kong companies tap into these niche markets
	Organise sector specific missions for promoting lifestyle products such as fashion and fashion accessories, gifts, houseware items to Russia, Ukraine and other CIS countries
	Sponsor more buyers from emerging markets such as Russia, CIS countries, Brazil and India to our trade fairs in Hong Kong

Expand our services promotions in Taiwan to leverage improved cross-Strait relations

	Stage tailor-made business matching activities for promising sectors, including finance, professional services, logistics, ICT, etc to develop the Taiwan market and promote Hong Kong as a business platform for Taiwan companies
	Enhance the participation of Taiwan’s high tech companies at the IDT Expo to build strategic alliances with Hong Kong design, marketing and IP related companies
	Expand the Taiwan pavilion in Hong Kong Book Fair and enhance the promotion of Taiwanese writers during the fair
	Organise an informal Hong Kong Club in Taipei to bring together Taiwanese companies interested in doing business with Hong Kong

Help Hong Kong companies leverage opportunities in the silver market

	Introduce silver market zones at HKTDC’s trade fairs e.g."Elderly Eyewear Zone" at Hong Kong Optical Fair
	Conduct research and focus group discussion on silver market to identify new business opportunities for Hong Kong companies
	Organise study missions and workshops to enhance understanding of the silver market in Japan, Europe and the US
	Set up Hong Kong pavilions in major overseas trade fairs such as Medica, Dusseldorf and Arab Health, Dubai to assist Hong Kong companies develop the silver market in both mature and new markets

Focus on the potential of green manufacturing and technology

	Promote Hong Kong’s strength in green manufacturing and feature award-winning items at Style Hong Kong Galleries in major international trade fairs such as Nuremberg Toy Fair and CeBIT
	Launch the "Green Gifts Zone" at Hong Kong Gifts and Premium Fair
	Position Eco Expo Asia as a platform of service and product suppliers of eco-industries to exchange market information and develop new growth area
	Organise inbound and outbound business missions related to technology transfer to explore new business opportunities and help Hong Kong companies acquire the latest technology
	Work closely with Hong Kong Council for Testing and Certification, Hong Kong Accreditation Service and trade associations to enhance the awareness of "Tested in Hong Kong, Certified in Hong Kong" branding and connect the industry to potential customers

Performance measurements

	Number of companies participating in overseas promotions
	Number of Hong Kong companies participating in promotions on the mainland
	Number of Hong Kong companies participating in brand name promotions

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