Marketing and Publicity Campaign
To
build high visibility of TDC's first-ever exhibition in Budapest, a
series of publicity will be launched to attract buyers:
-
Direct mailing of invitation and fair newsletter to over 15,000 major
importers and buyers of department/ chain stores, mail order houses
in Central and Eastern Europe.
-
Promotion at leading trade fairs in Hong Kong, Hungary, Poland, Czech
Republic, Romania and Bulgaria.
-
On-site advertisement at the fair venue.
-
Promotional billboards and banners at transportation hub.
- Radio
Broadcast.
-
Overseas Journalists of major trade publications be invited to cover
Hong Kong industries and TDC fairs.
-
Press releases and Special Supplements to be arranged in local newspapers
and trade magazines.
Fair newsletters to be published in local trade organizations bulletin.
-
Advertisement on inflight magazine Horizon (July issue) and major
local informative portal.
-
Extensive media coverage in major local newspapers:
Vilaggazdasag
Napi Gazdasag
Magyar Nemzet
Nepszabadsag
Kisalfold
Del-Magyarorszag
Somogyi Hirlap
Uj Dunantuli Naplo
Tolnai Nepujsag
Uj Neplap
Heves Megyei Hirlap
Nograd Megyei Hirlap
|
Bekes
Megyei Hirlap
24 ora
Petofi nepe
Eszak-Magyarorszag
Kelet-Magyarorszag
Hajdu-Bihari Naplo
Fejer Megyei Hirlap
Zalai Hirlap
Naplo
Vas Nepe
Dunaujvarosi Hirlap
|
|
