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Hong
Kong International Auto Parts Fair
Hong Kong International Printing & Packaging Fair
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Running concurrently, these two events made highly successful debuts in 2006. In their own right, both helped to reinforce Hong Kong's image as the region's trading hub and trade fair capital.
"The favourable response to these two new fairs illustrates that Hong Kong is well-able to facilitate business exchanges in all sectors of the economy," says Hong Kong Trade Development Council (TDC) senior exhibitions manager Anne Chick. "They represent relatively heavy industry lines, and draw particular attention to the enormous growth and potential of their respective industries in the region."
The Hong Kong International Auto Parts Fair is organised by the TDC in conjunction with Paper Communication Exhibition Services and the Hong Kong Electronic Industries Association Ltd.
With more than 250 exhibitors from 18 countries and regions greeting some 4,339 buyers from 80 countries and regions, the first edition of the Auto Parts Fair demonstrated a truly international profile.
"The figures are testimony to the fact that Hong Kong has grown to become one of the most important regional sourcing centres for the automotive industry, and that the fair will become a powerful driving force," states Chick.
She forecasts that the upcoming 2007 event will prove an even better showcase for close to 300 exhibitors from 13 countries and regions to display their latest models, encompassing a profusion of automobile and motorcycle parts and accessories, specialty equipment, and repair and automotive services.
The Accessories and Specialty Equipment Zone, Motorcycle Zone and OEM Procurement Square debut as three new areas of interest for visitors and are sure to be in the spotlight. Also not to be missed is the Techno Zone, where educational institutions, R&D centres and commercial enterprises present their very latest technological developments.
The information-packed programme of the Auto Parts Fair, which drew appreciative audiences like a magnet in 2006, will run again with full-fledged activities. On top of seminars packed with interesting and up-to-the-minute topics, there will be a two-day International Conference for the Asia Pacific Automotive Industry.
A first-time exhibitor at the Auto Parts Fair is Boshi Industries Ltd, which supplies a wide range of automotive filters to buyers in more than 40 countries. To further boost its global business, the company aspires to strengthen relationships with existing customers while trying to attract new business.
"By using advanced technology and modern facilities we are able to continually improve and develop new filter models for different industrial applications," says marketing executive Eric Chan. "These innovations definitely need a launching pad, and this energetic fair is the place to be where we can get immediate market response from visitors."
Another exhibitor all set to flaunt its products at the fair for the second time is Wintex Machinery Ltd, which distributes prototyping machines to major customers in the Chinese mainland, Hong Kong and Taiwan.
"Visitors will see how our quality products, used with rapid prototyping (RP) systems, automate new product development and significantly shorten the development cycle," assures account manager Brian Chok.
Chok adds that he is excited about the prospect of seeing so many industry players gathered under one roof. "This is highly beneficial to the whole industry as it will draw a critical mass of buyers in the long run," he believes.
Meanwhile, the Hong Kong International Printing and Packaging Fair, jointly organised by the TDC and CIEC Exhibition Co (HK) Ltd, also made a big impression at its 2006 debut - gathering together 299 exhibitors from six countries and regions to greet some 9,052 buyers from 71 countries and regions.
"Hong Kong ranks as one of the world's four largest print centres, offering all-round services from concept to translation, design, logistics and distribution," the TDC's Chick claims.
"Printing is fundamental to many different industries and vital for the marketing of many products and services. This alone guarantees there will be ample business opportunities again at the upcoming fair," she adds.
Chick also promises that the 2007 print extravaganza will be even more colourful and exciting than its predecessor.
"This year," she says, "we will see more than 300 exhibitors from eight countries and regions. In addition, new interest zones include the Digital Printing and Office Automation Equipment Pavilion, the Integrated Pre-press Service Square, the Sign and Display Pavilion and the Used Machinery Square. They will complement existing zones focusing on Printing and Packaging Services, Equipment and Machinery, Consumables and Packaging Materials, and Design Software and Accessories."
Besides being a platform for conducting business, Chick says the fair will again be an important hub for gathering market intelligence and information.
"This event facilitates information exchange via Open Forum sessions presented by exhibitors and a comprehensive programme of seminars where industry experts will express their views on the latest developments in various markets, new technology and new products," she says.
A company looking for improved exposure at the upcoming fair is returnee Hong Kong participant Artech Design & Production Ltd, which has acquired a bigger booth for the 2007 event.
"We caught up with existing customers and tried out trial orders with new contacts last year," reveals design manager W.K. Hui. "In fact, the show proved very useful to us and the whole print industry, especially given that Southeast Asia has become a global centre for printing and packaging services."
He says that Artech Design provides one-stop solutions to its US and European customers. "We do everything from packaging design to photo arrangement and pre-press services," says Hui, "and we are keen to further promote our integrated services at this event."
Equally anticipatory is Standard (Chan's) Corp Ltd's marketing representative Quentin Kong, whose firm is making its debut at the upcoming event.
A veteran company in the print field, established in 1966, the firm currently provides high quality screen-printing and digital-printing services for many local advertising firms.
"On top of investigating business opportunities and keeping abreast of the latest industry trends, we will also explore opportunities to collaborate with counterparts in the offset printing sector," Kong reveals, adding that the firm's mission is to offer more encompassing services to its customers in the future.
With such dedicated exhibitors attending both the Hong Kong International Auto Parts Fair and the Hong Kong International Printing and Packaging Fair, April will undoubtedly prove a wonderful showcase for their respective industries.
"Everyone we speak to is thrilled by the opportunity and prospects, and we have total and enthusiastic support from players in both industries," says TDC's Chick.
"Rest assured, also, that TDC and its co-organisers will continue to enhance and improve these two signature events with even more new initiatives," she promises.
TEXT BY WINNIE HUI
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