Salt Lake City 2002 Olympic Winter Games: Marketing
Operations are managed by the Salt Lake Organising Committee for the 2002 Olympic Winter Games (SLOC). Marketing activity is managed by Olympic Properties of the United States (OPUS). OPUS is a joint marketing venture between SLOC and the United States Olympic Committee (USOC).
Ratified, 1 September 1997.
Marketing Programme Launched: December 1997
The Salt Lake City Olympic Winter games marketing programmes managed by SLOC include :
SLOC licensees have the right to use Olympic-related designations on product(s) for retail sale. Only official licensees are authorized to manufacture and sell products relating to the 2002 Olympic Winter Games.
There are now 25 companies that participate as official licensees for the Salt Lake City 2002 Olympic Winter Games.
The sponsorship programme for the Salt Lake City 2002 Winter Games is being developed by the Olympic Properties of the United States (OPUS) - a joint marketing venture between SLOC and the USOC.
Now contributing to the Salt Lake City 2002 Olympic Winter Games are:
OPUS Sponsors, which include TOP Partners and domestic sponsors, have committed financial, technological, product and service support integral to funding the 2002 Olympic Winter Games, 2002 Paralympic Winter Games and United States Olympic Teams.
TOP Partners signed to date for 2000-2004 with global Olympic marketing rights:
|John Hancock||Life Insurance/Annuities|
|Kodak||Film/Photographics & Imaging|
|McDonald's||Retail Food Services|
|Sema Group||Information Technology|
|Visa||Consumer Payment Systems|
|Xerox||Document Publishing & Supplies|
OPUS Partners with domestic marketing rights:
|AT&T||Long distance telecommunications services|
|Bank of America||Banking|
|Budweiser||Alcoholic and non-alcoholic malt beverages|
|General Motors||Domestic automobiles and domestic trucks|
|Texaco||Gasoline, motor oil, diesel fuel, coolants, and other related products and services for motor vehicles, aircraft, watercraft and businesses|
|US West||Local telecommunications services|
|Blue Cross Blue Shield||Health insurance products|
|Delta||Passenger air transportation services and air cargo and freight services for packages in excess of 50 pounds|
|Gateway Inc.||Computer hardware|
|Lucent Technologies||Telecommunications equipment|
|Marker Ltd.||Outfitter of the Winter Games and Olympic Torch Relay|
|Monster.com||On-line career management Services|
|Nu Skin Enterprises Inc.||Direct (non-retail) sales of skin care products, dietary supplements|
|Seiko||Watches and clocks|
|The Home Depot||Retailer of home improvement products|
|York||Air Conditioning and Heating Equipment|
OPUS Suppliers are both national
and Utah-based companies who are providing SLOC with specific goods and services
necessary for the staging of the Games.
|Achieve Global||Volunteer and Staff Training Supplier|
|Cardinal Health/Allegiance Healthcare||Pharmaceutical and health-care products and distribution and supply chain|
|Certified Angus Beef Program||Food Product|
|Compass Group||Catering services|
|Diamond of California||Food Product|
|Drake Beam Morin||Outplacement and career transition services|
|Garrett Metal Detectors||Metal Detectors|
|Harris Interactive||Market research services|
|Herman Miller||Office furniture systems|
|Kellogg Company||Food Product|
|KSL Television and Radio||Utah's television and radio stations for the 2002 Games|
|Marriott International||Hotel lodging and timeshare services|
|Modern Display||Exposition services|
|O.C. Tanner Company||Victory and commemorative medals|
|Questar Corporation||Natural gas supplier|
|Schenker, Inc.||Customs and freight forwarding services|
|Sealy Inc.||Mattress supplier|
|Sears, Roebuck and Co.||Home appliances|
|Utah Power||Electrical utility services|
Source: The Olympic Marketing Fact File, International Olympic Committee
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