September, 2001

Salt Lake City 2002 Olympic Winter Games: Marketing

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Operations are managed by the Salt Lake Organising Committee for the 2002 Olympic Winter Games (SLOC). Marketing activity is managed by Olympic Properties of the United States (OPUS). OPUS is a joint marketing venture between SLOC and the United States Olympic Committee (USOC).

Marketing Plan

Ratified, 1 September 1997.

Marketing Programme Launched: December 1997

The Salt Lake City Olympic Winter games marketing programmes managed by SLOC include :


SLOC licensees have the right to use Olympic-related designations on product(s) for retail sale. Only official licensees are authorized to manufacture and sell products relating to the 2002 Olympic Winter Games.

There are now 25 companies that participate as official licensees for the Salt Lake City 2002 Olympic Winter Games.


The sponsorship programme for the Salt Lake City 2002 Winter Games is being developed by the Olympic Properties of the United States (OPUS) - a joint marketing venture between SLOC and the USOC.

Now contributing to the Salt Lake City 2002 Olympic Winter Games are:

OPUS Sponsors, which include TOP Partners and domestic sponsors, have committed financial, technological, product and service support integral to funding the 2002 Olympic Winter Games, 2002 Paralympic Winter Games and United States Olympic Teams.

TOP Partners signed to date for 2000-2004 with global Olympic marketing rights:

Company Product Category
Coca-Cola Non-Alcoholic Beverages
John Hancock Life Insurance/Annuities
Kodak Film/Photographics & Imaging
McDonald's Retail Food Services
Sema Group Information Technology
Sports Illustrated/Time Periodicals/Newspapers/Magazines
Visa Consumer Payment Systems
Xerox Document Publishing & Supplies

OPUS Partners with domestic marketing rights:

Company Product Category
AT&T Long distance telecommunications services
Bank of America Banking
Budweiser Alcoholic and non-alcoholic malt beverages
General Motors Domestic automobiles and domestic trucks
Texaco Gasoline, motor oil, diesel fuel, coolants, and other related products and services for motor vehicles, aircraft, watercraft and businesses
US West Local telecommunications services

OPUS Sponsors:

Company Product Category
Blue Cross Blue Shield Health insurance products
Delta Passenger air transportation services and air cargo and freight services for packages in excess of 50 pounds
Gateway Inc. Computer hardware
Lucent Technologies Telecommunications equipment
Marker Ltd. Outfitter of the Winter Games and Olympic Torch Relay On-line career management Services
Nu Skin Enterprises Inc. Direct (non-retail) sales of skin care products, dietary supplements
Seiko Watches and clocks
Sensormatic Electronic Security
The Home Depot Retailer of home improvement products
York Air Conditioning and Heating Equipment

OPUS Suppliers

OPUS Suppliers are both national and Utah-based companies who are providing SLOC with specific goods and services necessary for the staging of the Games.

Company Product Category
Achieve Global Volunteer and Staff Training Supplier
Cardinal Health/Allegiance Healthcare Pharmaceutical and health-care products and distribution and supply chain
Certified Angus Beef Program Food Product
Compass Group Catering services
Diamond of California Food Product
Drake Beam Morin Outplacement and career transition services
Garrett Metal Detectors Metal Detectors
Harris Interactive Market research services
Herman Miller Office furniture systems
Kellogg Company Food Product
KSL Television and Radio Utah's television and radio stations for the 2002 Games
Marriott International Hotel lodging and timeshare services
Modern Display Exposition services
O.C. Tanner Company Victory and commemorative medals
PowerBar Food Product
Questar Corporation Natural gas supplier
Schenker, Inc. Customs and freight forwarding services
Sealy Inc. Mattress supplier
Sears, Roebuck and Co. Home appliances Ticketing services
Utah Power Electrical utility services


Source: The Olympic Marketing Fact File, International Olympic Committee | Web Directory | About TDC

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