Market Profiles on Chinese Cities and Provinces
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12.2008

SHANDONG PROVINCE

Major Economic Indicators

Economic Indicators

2007

Jan - Sep 2008

Value

Growth
(%, y-o-y)

Value

Growth
(%, y-o-y)

Gross Domestic Product (RMB bn)

2,596.5

14.3 1

2,250.7

13.1 1

Per Capita GDP

27,807

13.6 1

Added Value Output
- Primary industry (RMB bn)

250.9

4.0 1

205.6

4.2 1

- Secondary industry (RMB bn)

1,477.7

15.8 1

1,295.1

13.7 1

- Tertiary industry (RMB bn)

868.0

14.5 1

750.0

14.1 1

Value-added Industrial Output 2 (RMB bn)

1,321.2

20.8 1

1,282.8

21.2 1

Fixed-assets Investment (RMB bn)

1,253.7

24.2

1,179.8

22.1

Retail Sales (RMB bn)

843.9

18.5

751.5

23.6

Inflation (Consumer Price Index, %)

4.4

6.2

Exports (US$ bn)

75.1

28.2

60.4 3

29.8

- By FIEs (US$ bn)

40.3

31.0

32.0 3

31.7

Imports (US$ bn)

47.4

29.4

44.4 3

49.1

- By FIEs (US$ bn)

26.3

27.6

22.1 3

34.7

Utilized Foreign Direct Investment (US$ bn)

11.0

10.1

5.9

31.2

Notes: 1 In Renminbi real term 2 For all state-owned and other forms of enterprises with annual sales over RMB 5 million
3 Jan-Sep of 2008
Sources: Shandong Statistical Yearbook 2008, China Statistical Yearbook 8.2008

General Background

Shandong lies in the Bohai Bay economic region. It spans a total area of 156,700 sq. km. Total population stood at 93.7 million in 2007. Jinan is the provincial capital of Shandong.

Major cities include Jinan, Qingdao, Yantai, Zibo, Weihai, Weifang, Dongying, Rizhao which are collectively known as the cities cluster in the Shandong peninsula. The cities cluster represented 65.9% of Shandong's GDP in 2007. Qingdao and Yantai are two of the largest ports in China.

Shandong's private sector has developed very quickly. The total number of private enterprises reached 363 thousand in 2006, compared to 175 thousand in 2002.

Industries

Shandong is endowed with agricultural and marine resources. As a base of agricultural and marine production, Shandong has developed strong food manufacturing and food processing industries. Yantai is an especially important export base of agricultural products, focusing on apples, peanuts and vegetables. The long coastline of Shandong has also endowed it with strong potential in developing industries such as offshore petroleum, seaside tourism and seawater utilization.

Composition of GDP (%)

2004

2007

Primary

11.5

9.7

Secondary

56.3

56.9

...Industry

50.3

51.7

Service

32.2

33.4

Source: Shandong Statistical Yearbook, 2008

Due to the rich natural resources, particularly oil (it has the second largest oil field in China--Shengli Oil Field) and coal, Shandong's excavating and energy industry is very strong. Industries are mainly located in Qingdao, Yantai, Weifang, Jinan and Weihai.

Output Share of Leading Industry Groups (2007)

Share of total industrial output (%)

Raw chemical materials and chemical products

9.0

Processing of food from agricultural products

8.7

Textile Industry

6.9

Ordinary machinery

6.2

Nonmetal mineral products

5.7

Smelting and processing of ferrous metals

5.5

Electric equipment and machinery

4.3

Notes: All state-owned enterprises and other forms with annual sales over RMB 5 million
Source: Shandong Statistical Yearbook 2008

Shandong's industrial output has been dominated by heavy industry. Nonetheless, Shandong is also a cradle for many national giants in light industry. Shandong has successfully promoted many famous brands such as Haier Electronics, Hisense Electronics, Tsingdao Beer, China Qingqi Motorcycles, Kongfujia Liquor and Weifang Kite etc. More than 90 Shandong products have been awarded "Chinese Famous Brand Names", after only Zhejiang and Guangdong.

Share of Total Industry Output Value (%)

2003

2004

2005

2006

2007

Light industries

45.5

43.3

37.1

35.6

34.9

Heavy industries

54.5

56.7

62.9

64.4

65.1

Source: Shandong Statistical Yearbook 2008

Hi-tech industries grew rapidly by 43.7% in terms of gross output value to RMB 1,478 billion in 2007, accounting for 29.2% of the province's total gross industrial output. Shandong government will continue to give priority to the development of computers, telecommunications, and software applicable to information networking and network telecommunications.

The added value of the services sector was RMB868.0 billion in 2007, an increase of 14.5% from 2006. In this sector, wholesale trade and retail trade was the biggest sector, which had an output value of 195.8 billion (+14.8%). The finance sector enjoyed the fastest growth of 24.6% to RMB 84.2 billion.

Tourism

Shandong is a popular tourist spot, going for the charming and romantic beachscape or the beautiful buildings with typical European style. In 2007, Shandong attracted 203 million (+20.8%) domestic with a revenue of RMB155.1 billion (+27.7%). Overseas tourists reached 25million (+31.6%) generating a revenue of US$1,351.9 million (+33.3%). Tourists from Hong Kong and Macao grew by 33.5% to 271 thousand.

Foreign trade

Japan and Korea were Shandong's major trading partners owing to geographical proximity. Major exports included machinery, electronics, chemicals, textiles, garments, fish & other aquatic products, articles of leather, etc.

South Korea was the largest import source, followed by the US and Japan. Major imports included steel, machinery, plastics, raw hides and skins, man-made fibres, chemicals, other raw materials, computers, complete sets of equipment and technology.

Hong Kong was Shandong's 4th biggest trading partner after Korea, Japan and the US. In 2007, Shandong exported US$2,560 million (-0.9%) worth of goods to Hong Kong, and imports from Hong Kong amounted to US$524 million (-2.2%).

Foreign Investment

FDI in Shandong are mainly in the manufacturing sector like textiles, raw chemical materials and chemical products, medical and pharmaceutical products, electrical equipment and machinery, ordinary machinery and equipment for special purposes. Real estate is also important, accounting for 44% of the utilized FDI in the services sector in 2007.

FDI in Shandong

1979-2007

2007

No. of contracts

57,471

2717

Contracted amount (US$ bn)

145.2

11.7

Utilised amount (US$ bn)

76.3

11.0

Source: Shandong Statistical Yearbook, 2008

Utilized FDI by Sector (2007)

Value
(US$ mn)

Proportion
(%)

Growth rate
(%)

Primary

290.4

2.6

23.1

Secondary

8,794.2

79.9

-1.5

.....Manufacturing

8,544.1

77.6

0.7

Service

1,927.0

17.5

37.1

.....Real estate

848.3

7.7

17.3

Source: Shandong Statistical Yearbook, 2008

Hong Kong is the second largest source of FDI after South Korea. Qingdao, Yantai and Weihai are the primary destinations of overseas investments. Other major foreign investors come from the US, Japan, Taiwan.

FDI from Hong Kong in Shandong

1995-2007

2007

% growth

No. of contracts

14,181

529

-28.1

Contracted amount (US$ bn)

39.4

4.8

17.1

Utilised amount (US$ bn)

19.1

2.5

19.0

Source: Shandong Statistical Yearbook 2007, 2008

Among the world's largest 500 enterprises, 116 have already established presence in Shandong by the end of 2007. Multinational companies such as the German Metro, Siemens, the French Carrefour, Daewoo, LG and Samsung of South Korea, Toyota of Japan, Lucent, Kodak and Pepsi Cola of the US have already set up their subsidiaries in Shandong.

There are five export processing zones in Shandong -- Qingdao, Jinan, Weihai, Yantai and Weifang. Export processing zones are designated areas administered by the Customs. Goods moving in and out of the zones are regarded as imports and exports. Enterprises involving in export processing, storage and transportation are allowed in the zones.

Consumer Market

Shandong is one of the largest consumer markets among all mainland provinces and municipalities. Retail sales of consumer goods increased by 18.5% to RMB843.9 billion in 2007, accounting for 9.5% of the national total. Major commercial centres are located in Jinan, Qingdao, Yantai, and Weifang. In 2007, annual per capita disposal income of urban households grew by 17.0% to RMB14,265.

The landscape of retail distribution in Shandong is changing rapidly in recent years. While the importance of traditional department stores has declined, various forms of modern operation such as supermarkets, ware-house type markets, chain stores, and convenience stores are prolific.

Composition of Per Capita Expenditure of Urban Household (%)

2000

2007

Food

34.7

32.9

Clothing

13.3

12.8

Household articles

11.2

6.8

Medicine & medical services

6.4

7.3

Transportation & communications

7.0

13.8

Recreation, cultural & education

14.2

12.3

Residence

7.9

10.6

Source: Shandong Statistical Yearbook, 2008

Major department stores and shopping centers in Shandong include Shandong Yinzuo Shopping Center, Zibo Department Store Building, Qingdao Liqun Group Co. Ltd., Jinan Hualian, Weihai Department Store and Yantai Zhenhua Department Store etc.

In recent years, many foreign investors have set up joint venture retail outlets in Shandong's major cities such as Jinan, Qingdao, Weihai and Yantai. Foreign department stores/supermarkets in Shandong include Jusco, Carrefour and Price Smart.

Economic Indicators of Major Cities (2007)

Cities

GDP
(RMB bn)

Per Capita GDP
(RMB)

Gross Output Value of Industry
(RMB bn)

Retail Sales
(RMB bn)

Export value
(US$ mn)

Jinan

256.3

39,261

318.9

110.3

3,435.7

Qingdao

378.7

45,399

664.6

119.9

28,255.2

Zibo

194.5

43,499

444.3

59.3

2,997.3

Yantai

288.0

41,271

647.7

83.0

12,611.4

Weifang

205.6

23,349

433.2

67.4

5,181.4

Weihai

158.3

63,226

371.1

39.3

4,874.6

Source: Shandong Statistical Yearbook 2008