HKTDC  
 
An HKTDC buyer-sourcing survey revealed that:
Buyers will use exhibitions, product magazines and the Internet for sourcing in the next 2-3 years;
Buyers will increase their use of the Internet and product magazines in order to reduce costs;
Over 90% of buyers will read HKTDC product magazines or
visit www.hktdc.com before a fair to preview products and
identify suitable suppliers;
Over 70% of buyers prefer to do business with suppliers who advertise regularly in HKTDC product magazines – showing that continuous promotion effectively increases buyer confidence
Package Details:
Product Magazines:
Electronics Electronic Components & Parts
Lighting Houseware
Gifts & Premiums    
Online Promotion: hktdc.com Promotion Packages
Act Now!
Advertising packages cost US$1,392 and up
For enquiries, please contact HKTDC at
(852) 2892 4775 or email to os.supplier@hktdc.org
HKTDC exhibitions held in Hong Kong in April are important promotional channels that offer a golden opportunity to use product magazine advertising and the Internet to build business.
Product Magazines
Electronic versions of Product Magazines are sent to buyers who visited the fair last year or have registered to attend this year
Ads in e-magazines are hyperlinked to the suppliers’ promotion pages at hktdc.com, providing detailed information
Online Promotion
Promote products and services to quality buyers around the world through www.hktdc.com
Referred to related buyers via the hktdc.com Free Sourcing Service before the trade fair
More Promotion Services
Trade-fair themed e-newsletters1: Sent to buyers to encourage them to preview exhibitors’ products posted onwww.hktdc.com
Product Magazines
Free distribution of HKTDC product magazines at the fairground
Exhibitors' full-page ads will be placed at the forefront of the related advertising section to capture buyers' attention3
Online Promotion
Reach potential buyers during trade fairs via the hktdc.com Free Sourcing Service at the fairground
Advertisers receive a list of buyers who have shown interest in their products for follow-up
More Promotion Services
Product showcase: Display products at prime location to attract potential buyers, while dedicated staff collect buyer enquiries and provide lists for follow-up
Leaflet distribution: Helps suppliers distribute leaflets at the trade fair to promote their latest products
On-site ads: Draw buyers’ attention and establish positive brand image via escalator ads, banners and lightboxes at the fairground
Product Magazines
Direct-mailed to relevant buyers selected from the HKTDC business contact database
Mass dissemination of HKTDC product magazines at related trade fairs globally
Online Promotion
Release the latest company information and product photos on hktdc.com
Reach potential buyers via the hktdc.com Free Sourcing Service throughout the year
More Promotion Services
Ads in e-Magazine: e-Magazine is emailed to relevant buyers in the HKTDC’s database to expand advertising reach
Buying leads: Advertisers at hktdc.com enjoy the privilege of previewing and responding to potential buying leads before they are publicised
hktdc.com Free Sourcing Service
Buyers receive a list of relevant suppliers before and during the fairs based on the keywords of the products they source, enabling them to plan business negotiations.
Exhibitors can meet those buyers who have not visited their booths before. Advertisers who do not participate in HKTDC trade fairs will also have the opportunity to be referred to potential buyers.
The more product photos uploaded to www.hktdc.com, the more chances to be referred to buyers.
In 2009, advertising exhibitors received more than 100 buyer contacts on average from a single trade fair.
Remarks:
1. Only exhibitors are eligible for this benefit.
2. Exhibitors should add the fair label at designated position in the ad., and bear the same company name as the advertiser appearing in the magazine.