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| An HKTDC buyer-sourcing survey revealed that: |
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Buyers will use exhibitions, product magazines and the Internet for sourcing in the next 2-3 years; |
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Buyers will increase their use of the Internet and product magazines in order to reduce costs; |
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Over 90% of buyers will read HKTDC product magazines or
visit www.hktdc.com before a fair to preview products and
identify suitable suppliers; |
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Over 70% of buyers prefer to do business with suppliers who advertise regularly in HKTDC product magazines – showing that continuous promotion effectively increases buyer confidence |
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| Action Now! |
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Advertising packages cost HK$3,600 and up
after the Trade and Industry Department1 subsidy |
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For enquiries, please contact HKTDC at 1830 668 or email to supplier@hktdc.org |
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| HKTDC exhibitions held in Hong Kong in January are important promotional channels that offer a golden opportunity to use product magazine advertising and the Internet to build business. |
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| Product Magazines |
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Electronic versions of Product Magazines are sent to buyers who visited the fair last year or have registered to attend this year |
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Ads in e-magazines are hyperlinked to the suppliers’ promotion pages at hktdc.com, providing detailed information |
| Online Promotion |
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Promote products and services to quality buyers around the world through www.hktdc.com |
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Referred to related buyers via the hktdc.com Free Sourcing Service before the trade fair |
| More Promotion Services |
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Trade-fair themed e-newsletters2 : Sent to buyers to encourage them to preview exhibitors’ products posted on www.hktdc.com |
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| Product Magazines |
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Free distribution of HKTDC product magazines at the fairground |
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Exhibitors’ full-page ads enjoy preferential positions in the Exhibitor Highlights section of the trade fair special feature to capture buyers’ attention |
| Online Promotion |
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Reach potential buyers during trade fairs via the hktdc.com Free Sourcing Service at the fairground |
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Advertisers receive a list of buyers who have shown interest in their products for follow-up |
| More Promotion Services |
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Product Showcase: Display products at prime location to attract potential buyers, while dedicated staff collect buyer enquiries and provide lists for follow-up |
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Leaflet distribution: Helps suppliers distribute leaflets at the trade fair to promote their latest products |
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On-site ads: draw buyers’ attention and establish positive brand image via escalator ads, banners and lightboxes at the fairground. |
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| Product Magazines |
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Direct-mailed to relevant buyers selected from the HKTDC business contact database |
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Mass dissemination of HKTDC product magazines at related trade fairs globally |
| Online Promotion |
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Release the latest company information and product pictures on hktdc.com |
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Reach potential buyers via the hktdc.com Free Sourcing Service throughout the year |
| More Promotion Services |
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Ads in e-Magazine: e-Magazine is emailed to relevant buyers in the HKTDC’s database to expand advertising reach |
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Buying Leads: Advertisers at hktdc.com enjoy the privilege of previewing and responding to potential buying leads before they are publicised |
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| hktdc.com Free Sourcing Service |
| Buyers receive a list of relevant suppliers before and during the fairs based on the keywords of the products they source, enabling them to plan business negotiations. |
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Exhibitors can meet those buyers who have not visited their booths before. Advertisers who do not participate in HKTDC trade fairs will also have the opportunity to be referred to potential buyers. |
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The more product photos uploaded to www.hktdc.com, the more chances to be referred to buyers. |
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Two million product enquiries were sent out to suppliers during the five major trade fairs held in October 2009, and some advertisers received a record list of more than 2,600 buyers for follow-up. |
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| Remarks: |
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Advertisers participating in HKTDC exhibitions, advertising in HKTDC printed product magazines and online websites are eligible to apply for the SME Export Marketing Fund offered by the Trade and Industry Department. Each successful applicant will be granted a 50% fee subsidy, or HK$50,000, whichever is lower. The maximum accumulated funding for each company is HK$150,000. For details, please go to www.smefund.tid.gov.hk. |
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Only exhibitors are eligible for this benefit. |
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