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Featuring a wide range of products and services from quality suppliers and service providers, HKTDC Enterprise Yearbook is definitely a powerful sourcing tool for worldwide quality buyers, and hence maximises promotional effectiveness.

1 Compared with the figures in same period last year

  • Over 80% of buyers successfully identified suppliers that can serve their buying needs
  • Some 45% of buyers have proactively contacted advertisers
  • Some 45% of buyers agreed the advertisements are useful to them
  • Some 90% of buyers are looking forward to receiving the upcoming Enterprise Yearbook
2 Source: Enterprise Yearbook 2017 Readers’ Survey Results


Penetrate Global Top Businesses:
  • Fortune 500 companies from the US
  • Forbes 100 companies from Asia
  • Top 500 companies in Europe and the Chinese mainland
Reach Global Importers & Department Stores’ Sourcing Teams:
  • Europe: Harrods, Marks & Spencer, Printemps
  • US & Canada: Bloomingdale’s, Macy’s, Sears, Walmart
  • Japan: Daimaru, Isetan, Mitsukoshi, Seibu Department Stores
International Brands with Sourcing Offices in Hong Kong:

Adidas, Best Buy, JCPenney, Li & Fung, Tesco, The Walt Disney Company, Sainsbury's


40+ HKTDC overseas offices

Major business centres of hotels in Hong Kong and overseas
Airline lounges at Hong Kong International Airport
Local and overseas trade fairs

Enterprise magazine helped us earn our first pot of gold!” Lau revealed that the Enterprise Yearbook, which mainly promotes suppliers’ brands, products and services, provides an effective platform for his company to market its own labels.

Minwa Electronics will continuously capture new customers and maximise its exposure through participation in HKTDC’s magazines, trade fairs and multimedia advertising opportunities.
Steven Lau, President
Minwa Electronics (Hong Kong)
Kinox was one of the first and is one of the longest-running advertisers in Enterprise. The company has witnessed the evolution of the HKTDC’s publications over the past 50 years, from being purely print affairs to incorporating interactive online versions and mobile applications.

“Online marketing and e-Commerce have become key channels for doing business. I’m glad to see that the HKTDC always advocates for new trends and innovations. The launch of the electronic version for Enterprise, which integrates with hktdc.com online promotions, can further benefit suppliers and boost promotional effectiveness.”
Eric Sun, Managing Director
Kinox (Hong Kong)
Enterprise Yearbook is helpful for every international buyer like me. It provides comprehensive information about wide range of industries that helps buyer to know more about the market movement.”
Joseph Simkhai, President
Ravel (US)
“The Enterprise Yearbook is a great sourcing reference. I have shortlisted over 50 quality suppliers for my sourcing needs. The enriched connections facilitated my sourcing in the past six months and I have been working on orders with a number of them.”
Francis King, Director
Malthai Resources (Malaysia)

The Enterprise Yearbook 2019 will be published with print, online and app versions in December 2018. Suppliers can enjoy US$300 discount by placing coloured spread-page ad. by 30 June 2018.
Enterprise e-Magazine Advertisements
in any 2 issues3

3 Applicable to Aug, Oct 2018; Feb, Jun, Aug, Oct 2019 or Feb 2020 issues
Priority Listing on hktdc.com
Third-level priority listing on the "self-select keyword" search results page. Priority listing will be effective from your booking date until 30 November 2018.

Reserve now to enjoy maxium exposure!