Featuring a wide range of products and services from quality suppliers and service providers, HKTDC Enterprise Yearbook is definitely a powerful sourcing tool for worldwide quality buyers, and hence maximises promotional effectiveness.
1 Compared with the figures in same period last year
Over 80% of buyers successfully identified suppliers that can serve their buying needs
Some 45% of buyers have proactively contacted advertisers
Some 45% of buyers agreed the advertisements are useful to them
Some 90% of buyers are looking forward to receiving the upcoming Enterprise Yearbook
Top 500 companies in Europe and the Chinese mainland
Reach Global Importers & Department Stores’ Sourcing Teams:
Europe: Harrods, Marks & Spencer, Printemps
US & Canada: Bloomingdale’s, Macy’s, Sears, Walmart
Japan: Daimaru, Isetan, Mitsukoshi, Seibu Department Stores
International Brands with Sourcing Offices in Hong Kong:
Adidas, Best Buy, JCPenney, Li ＆ Fung, Tesco, The Walt Disney Company, Sainsbury's
40+ HKTDC overseas offices
Major business centres of hotels in Hong Kong and overseas
Airline lounges at Hong Kong International Airport
Local and overseas trade fairs
“Enterprise magazine helped us earn our first pot of gold!” Lau revealed that the Enterprise Yearbook, which mainly promotes suppliers’ brands, products and services, provides an effective platform for his company to market its own labels.
Minwa Electronics will continuously capture new customers and maximise its exposure through participation in HKTDC’s magazines, trade fairs and multimedia advertising opportunities.
Steven Lau, President Minwa Electronics (Hong Kong)
Kinox was one of the first and is one of the longest-running advertisers in Enterprise. The company has witnessed the evolution of the HKTDC’s publications over the past 50 years, from being purely print affairs to incorporating interactive online versions and mobile applications.
“Online marketing and e-Commerce have become key channels for doing business. I’m glad to see that the HKTDC always advocates for new trends and innovations. The launch of the electronic version for Enterprise, which integrates with hktdc.com Sourcing online promotions, can further benefit suppliers and boost promotional effectiveness.”
Eric Sun, Managing Director Kinox (Hong Kong)
“Enterprise Yearbook is helpful for every international buyer like me. It provides comprehensive information about wide range of industries that helps buyer to know more about the market movement.”
Joseph Simkhai, President Ravel (US)
“The Enterprise Yearbook is a great sourcing reference. I have shortlisted over 50 quality suppliers for my sourcing needs. The enriched connections facilitated my sourcing in the past six months and I have been working on orders with a number of them.”
Francis King, Director Malthai Resources (Malaysia)
The Enterprise Yearbook 2019 will be published with print, online and app versions in December 2018. Advertisers can enjoy extra exposures:
Enterprise e-Magazine Advertisements in any 2 issues3
3 Applicable to Oct 2018; Feb, Jun, Aug, Oct 2019
or Feb 2020 issues
Priority Listing on hktdc.com Third-level priority listing on the "self-select keyword" search results page. Priority listing will be effective from your booking date until 30 November 2018.