DesignUK celebrates the innovative and enterprising creativity of British talent and is co-presented by UK Trade & Investment, the British Consulate-General and the British Council in Hong Kong. UK Design Seminar, serves as a platform for you to gain insights from the rising and talented British designers who share their perspectives into the latest industry trends and design concepts.

10.00-11.00am
Ms. Christine Losecaat – Director, Little Dipper (London)
An Overview of the British Design Industry

Christine is Creative Industries Consultant for UK Trade & Investment, and her company, Little Dipper, specialises in international marketing consultancy. As well as the UK design industry in general, she will talk about "Love and Money – The Best of British Design Now", a new exhibition focusing on the interplay between commerce and creativity in design.

11.00-11.30am
Mr. Patrick Bruce – Director, The Oval Partnership Limited (Hong Kong)
Public Consulatation in Mainland Architecture and Urban Development – an Architectural Designer’s Approach

Rapid urban development is having a great impact on individuals and communities. Through its work in China, The Oval Partnership has devised ways to engage the public in the design and outcomes of projects. It specialises in a sustainable lifestyle approach to design across several disciplines, including intelligent and green buildings, transportation architecture and retail.

11.30am-12.00pm
Prof. Irene McAra-McWilliam – Head of the School of Design, The Glasgow School of Art
Creative Communities: design, technology and social innovation

Prof McAra-McWilliam will describe how design can facilitate social innovation and the role of the designer in business innovation, technological research and public service policy-making. The UK's Design Week magazine voted her one of fifty top design leaders and she is an expert in design philosophy, creativity and social innovation.

12.00noon-12.30pm
Mr. Mike Matfin - Director of Enterprise, University of the Arts London – UK
Creative Capital – World City

Mike will speak about this challenging project, funded by the UK Government and the University, to provide specialist business, technical, and creative expertise to support the UK creative industries' expansion into world markets. The University is Europe's largest specialising in art, with over 150 years of experience and 24,000 students from over 100 countries worldwide.

2.30-3.00pm
Mr. Stephen Frazer – Director, Frazer Designers (London)
Developing Brand Distinction through Product Design

Great design is about much more than just styling! Stephen will share his experience of how user insights and creative design can build and sustain brand reputation and win market share. Frazer Designers have an international reputation for helping clients bring new technologies to market by mixing technical understanding with innovative design.

3.00-3.30pm
Mr. Jeff Conrad – Head of Design, Red Bee Media (London)
Every Second Counts

Jeff will discuss how to create and build an effective television brand. Red Bee Media was formerly BBC Broadcast and is now an independent commercial creative agency with a worldwide reputation in broadcast and interactive design. Recent projects include the rebranding of Discovery Networks Europe and creating the new channel identity for the UK’s prestigious BBC One.

3.30-4.00pm
Rob Holdway - Director, Giraffe Innovation Ltd – Brighton, UK
Transform your business through Eco-Innovation & Design Excellence

Giraffe Innovation is a management consultancy that advises small and large companies and the UK Government on innovation management, sustainable design and environmental legislation.