Many producers gave up offline distribution all together in favour of online broadcast during the pandemic—a strategy we predict will become more popular in the future.
It may be a bold estimation but I hereby forecast that 2021 will be one of the best years for the film and entertainment industry, not just in China but also internationally.
Going online is an inevitable trend. Producers need to understand their work so as to formulate the best distribution strategy—be it online or offline, free or commercial.